AI Lead Scoring & Qualification

Smart Lead Scoring, Instant Qualification

Smart Lead Scoring, Instant Qualification

AI-driven scoring, rationale, and action recommendations on every lead form.

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Key Features

Scattered tools, disconnected data, and manual processes are slowing you down. It's time for a better way to work.

AI-Powered Lead Scoring

Automatically score every incoming lead (0–100) using fit, intent, and historical CRM data. Scores auto-update in real time as new details emerge.

AI-Powered Lead Scoring

Automatically score every incoming lead (0–100) using fit, intent, and historical CRM data. Scores auto-update in real time as new details emerge.

AI-Powered Lead Scoring

Automatically score every incoming lead (0–100) using fit, intent, and historical CRM data. Scores auto-update in real time as new details emerge.

Transparent Scoring Rationale

Get a plain-language breakdown showing exactly what strengthened or weakened the score, helping sellers trust and act on the logic instantly.

Transparent Scoring Rationale

Get a plain-language breakdown showing exactly what strengthened or weakened the score, helping sellers trust and act on the logic instantly.

Transparent Scoring Rationale

Get a plain-language breakdown showing exactly what strengthened or weakened the score, helping sellers trust and act on the logic instantly.

Configurable Scoring Weights

Easily adjust the percentage weight of context fit, historical data, and buyer intent to match your sales strategy, no coding required.

Configurable Scoring Weights

Easily adjust the percentage weight of context fit, historical data, and buyer intent to match your sales strategy, no coding required.

Configurable Scoring Weights

Easily adjust the percentage weight of context fit, historical data, and buyer intent to match your sales strategy, no coding required.

Custom ICP & Market Targeting

Define your ideal customer profile, target industries, and excluded markets in plain text to align AI scoring with your specific business model.

Custom ICP & Market Targeting

Define your ideal customer profile, target industries, and excluded markets in plain text to align AI scoring with your specific business model.

Custom ICP & Market Targeting

Define your ideal customer profile, target industries, and excluded markets in plain text to align AI scoring with your specific business model.

One-Click (Dis)Qualification

Take action directly from the lead record. Instantly qualify top opportunities or disqualify poor fits with clear, built-in reasoning.

One-Click (Dis)Qualification

Take action directly from the lead record. Instantly qualify top opportunities or disqualify poor fits with clear, built-in reasoning.

One-Click (Dis)Qualification

Take action directly from the lead record. Instantly qualify top opportunities or disqualify poor fits with clear, built-in reasoning.

Native Dynamics 365 Integration

Without scoring confidence, managers overestimate low-intent deals and miss the accounts most likely to convert.

Native Dynamics 365 Integration

Without scoring confidence, managers overestimate low-intent deals and miss the accounts most likely to convert.

Native Dynamics 365 Integration

Without scoring confidence, managers overestimate low-intent deals and miss the accounts most likely to convert.

Standardized Team Qualification

Enforce consistent qualification logic across all reps and regions, accelerating onboarding with clear, AI-guided decision rationales.

Standardized Team Qualification

Enforce consistent qualification logic across all reps and regions, accelerating onboarding with clear, AI-guided decision rationales.

Standardized Team Qualification

Enforce consistent qualification logic across all reps and regions, accelerating onboarding with clear, AI-guided decision rationales.

Why Choose LeadLens?

Why Choose LeadLens?

Prioritise the right accounts, qualify faster, and give every sales team a consistent AI-backed standard inside Dynamics 365.

Prioritise with Confidence: Know which leads deserve attention first, backed by clear reasoning.

Faster Qualification: Reduce the time between lead capture and first meaningful conversation.

Explainable AI: Every score comes with the rationale behind it no black box.

Explainable AI: Every score comes with the rationale behind it no black box.

Fully Configurable: Adjust scoring weights and business parameters to match your sales model.

Consistent Standards: Apply the same qualification logic across every seller and region.

Cleaner Pipeline: Disqualify poor-fit leads early with evidence to support the decision.

Data-Driven Decisions: Use scores and ratings in views, dashboards, Power BI and routing rules.

Seamless Dynamics 365 Integration: Works inside your existing Dynamics 365 Sales processes and forms.

How LeadLens qualifies every lead

How LeadLens
qualifies every lead

From captured CRM data to explainable scores and sales-ready actions — every step is transparent, configurable, and fast.

From captured CRM data to explainable scores and sales-ready actions every step is transparent, configurable, and fast.

Form + source

Synced

STEP 01

Capture every signal

LeadLens reads Dynamics 365 fields, activity history, source data, and interaction signals from your existing lead form.

Lead score

89/100

STEP 02

Score fit and intent

The model calculates a lead score using configurable weights, firmographic fit, engagement quality, and sales readiness.

Rationale

3 signals

STEP 03

Explain the rationale

Every rating includes plain-language reasoning so sellers know what strengthened or weakened the score.

Next action

Qualify

STEP 04

Act inside Dynamics

Route, qualify, disqualify, or prioritise leads directly in the CRM workflows your team already uses.

See LeadLens in action, book your Dynamics 365 walkthrough.

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